PT-INNOVATION-0062
um projeto financiado pela EEA grants e Direção-Geral de Política do Mar, Portugal

 

The reduction of marine litter is not only a challenge of technological disruption and digital innovation waste estimation and waste management. It requires the educational communication of evidence correlating actions to environmental impacts. Nevertheless, very few technological interventions in the metrology arena make it into routine use. CLEVER-Volume commits to provide an evidence-based communication to overcome the current lack of certainties found in previous study; and to complement the marketing strategy that represents and complements our product commercialization. For the project to be successful, the communication and dissemination of its efforts, experience and results are crucial and will influence the short term and long-term impact of the project.

The project PT-INNOVATION-0062 aims to ensure the high visibility, accessibility and promotion to the efforts on marine litter management. To bring this about successfully, we consider the specific objectives, described in Table 1. 

Internal communication

1

Create a dialogue among project partners and key stakeholders, to gain acceptance of the project

2

Provide opportunities for feedback from stakeholder groups

3

Enhance bilateral relations

4

Ensure the efficient coordination of co-developed actions

Wider Public Communication 

5

To increase knowledge about the project and why it’s important.

6

To educate communities in the needs of environmental protection

Specific Audiences 

7

To engage the wider community in the co-creation and provision of relevant input

8

To ensure that the outputs will be sustained after the end of the project lifetime 

Table 1. Specific objectives of the communication efforts

 

During the feasibility study, they were dentified four main groups of stakeholders likely to be interested in the project outputs (table 2), and therefore targeted by the consortium for the sentivity&Educational efforts. Table 2 expands efforts´ appropriateness concerning the targeted audiences.

Maritime Industry Players 

Port authorities and coastal administration, including the project’s partners Pilots: Port of Aveiro and Port of Barcelona.

Shipping companies

Recycling and waste management agencies, including the project partner: KLAPPIR Environmental Solutions

Environmental entities

Local and regional Environmental Agencies, including the project partner: Environmental Agency of Iceland.

Governmental Departments in Environmental Protection

Academic community

Research institutes in the domains of remote sensing, waste management, and environmental protection, including the project partner: Research Group 3D_ArCH, university of Lisbon. 

Independent researches and students involved in the targeted topics

European and EEA research and Technology organizations

Wider Public

Coastal Communities and communities relying on fishery and other maritime resources. 

Broader communities 

Table 2: Target audiences

 The project has also produced a rich and diverse series of information and outputs. This output information provided in an easy-to-understand, non-technical fashion way, through the various communication activities supported by: key facts, objectives, and expected results covering the whole projects; events; and outputs& outcomes. The information has been provided in specialist-audience adapted language, through various dissemination activities, including (i) internal results (to be used by the consortium), (ii) partial results to be shared with peer groups, industry, and professional organizations; and (iii) final results of the project. Table 4: Communication Action Matrix, presents the list of communication activities, including details on each partner’s tasks and responsibilities.

 

The project has been tested operationally on the Port of Aveiro.